Instagram is one social media platform that has the power to reach the younger generation. Fan following on Instagram helps in getting more Return on Investment (ROI) on your digital marketing activities and companies like Adidas and Coco Cola continuously try to get the most returns on their marketing investment with the help of this channel. As an Instagram account owner, you can look at following various Instagram strategies that can help you to increase your Instagram followers.
Instagram Post- Dress Your Image
The Importance of Instagram
Social media marketing has gained enough importance in the last decade or so and the companies are actively looking at promoting their products and services through social media channels like Facebook, LinkedIn and Instagram. Most people would think why promote on Instagram? The answer lies in the power of Instagram to reach the youth, and companies that have a well-defined target audience segment that mostly involves younger generation in the age group of 18-25 years, believe in the power of Instagram. Instagram reels, videos, and images are shared and downloaded in huge numbers on a daily basis and all across the world Instagram has over 2 billion monthly active users.
What are the Best Ways to Get Free Instagram Followers?
Establish your Brand Identity on Instagram
If you are a small business owner, then you might have to look at optimizing your Instagram account to create a unique identity for yourself. This includes re-working on your Instagram bio, profile picture and your bio link. Clarity in the details related to your bio gives you a better chance of coming up in search results.
Create your Instagram Strategy
As a business owner you first need to identify what you want to accomplish with the help of your Instagram account. You might want to increase your brand awareness, boost your product sales or drive more traffic to your website. Clear Instagram strategy in place helps you in achieving your social media marketing goals.
Define Your Target Audience
Any digital marketing strategy is incomplete without the identification of the right target audience. You have to find out who is your target audience, where do they live, what are their interests, where do they work and how do they use Instagram. The next step involves creating content that matches the interests and needs of your target audience, and this will definitely push them to follow you on Instagram.
Make Use of Appropriate Keywords in Your Content
Content is king in digital marketing and using the right keywords in your content helps in attracting the right kind of traffic to your website. In short, right keywords attract relevant traffic and relevant followers to your Instagram page.
Make Use of reels
More than 140 billion reels play across Instagram and Facebook each day, and reels are the best way to increase your followers on Instagram. Younger generation which is the main set of users for the Instagram platform, love to watch short reels and videos. Reels are shorter in length and are a fun way of expressing your thoughts on the social media platform. You don’t need to tell the whole story, and still, you can easily showcase your skills or educate your customers quickly with the help of a short reel on Instagram.
Make Use of Carousels
If you want to increase the average time the users spend on your content, then you have to make use of carousels. Carousels are an easy way to make slides with the help of images on your Instagram posts and they help the user to stay for a longer time on your Instagram page. This definitely helps in attracting more followers for your Instagram account.
Schedule Your Posts
Scheduling the posts helps in reaching the right target audience at the right time for better results. You can schedule your posts for the time when your users are most active, and this helps in building a bigger fan following for your Instagram page.
Use Various Engagement Tools to Increase your Followers
You can capitalize on various engagement building strategies like hashtags, stickers, GIFs, and comments etc. to attract more followers to your Instagram page. As, when users comment and share a post it builds credibility for your brand, and this increases your number of followers on Instagram.
Instagram is a social media channel with a huge reach, and you can make use of various strategies to increase your followers for your Instagram page. Creating the right content and marketing it the right way helps to increase your Instagram followers and also your credibility on social media pages.