Content marketing is the most important part of the overall marketing strategy of any company. Content Marketing has gained huge popularity in the recent times and most of the companies across the world are focusing on creating and posting quality content on their website and social media handles.
What Exactly is Content Marketing?
Ever wondered how the customers feel when they read the fashion blog posted by a popular fashion magazine like Vogue. Customers actually look forward to such posts, videos and blogs and this eventually increases the traffic to the website. This is what content marketing is all about. It serves as a channel to reach out to your audience through any form of content that can be published online or offline. Content marketing strategy involves creating the right balance between creating interesting content and marketing it through the right channels. So, the distribution of the content through the right marketing channels is just as important as creating the content with the right quality. Budget allocation for content marketing should be done on the basis of two important parameters: content creation and content marketing.
Best Content Marketing Examples
Adidas Content Marketing
Adidas as a company knows where to market the content to reach a particular target audience. Adidas makes extensive use of Instagram reels to target the younger audience in the age group of 16- 25 years. Customizing the content based on the demographics of the target audience and using the right communications channel is an essential part of content strategy. Adidas has also been a leader in personalizing the promotional messages and also for using sports as a connect to deliver the message to the audience. Their FIFA World Cup 2022 campaign was a hit as it hit the right spot at the right time. Adidas as a brand creates enthusiasm and excitement about sports in its customers with the help of promotional messages like ‘Impossible is Nothing’. Content marketing strategy used by Adidas helps it to establish the right connect with its customers and reach out to them with the right message at the right time.
Flipkart Content Marketing
Flipkart has always been popular for using extensive advertising strategies for promotional purposes. Flipkart has a strong social media presence. As of March 2022, Flipkart had about 9.7 million Facebook Fans, 2.7 million Twitter Followers, and 2.9 million Instagram followers. This shows the way Flipkart is using content marketing to make use of the power of social media for promotional purpose. Apart from that Flipkart uses personalized emails, promotional messages and affiliate marketing strategy to stay on the top in the e-commerce business sector. Flipkart’s Big Billion days’ events are promoted through various influencers from Bollywood and email marketing is also used to promote the event aggressively. Creative content taglines like – ‘Gen E’, and ‘Let’s Raise a Generation of Equals’ are used to promote the website on popular platforms.
Zomato Content Marketing
When it comes to best content marketing practices, we all know that Zomato is the leader. Their creative short messages help you deal with your hunger, as messages just pop up at the time when you need them the most. Zomato not only creates powerful messages, but it also distributes them through the right digital marketing channels. Zomato understands the tone of the content, and this helps it to tweak the content according to the channel. So, a Facebook message sent by Zomato would be different from any personalized email sent to a customer. Zomato maintains the fun element in its email messages by using creativity in its content. For e.g., an email that involves creating a resume for the dish and then replacing the ‘Oder Now’ CTA with the ‘Hire Now’ CTA requires excellent content creation creativity skills.
Starbucks Content Marketing
Starbucks is an American organization that relies heavily on email marketing, social media marketing and the quality of content on its mobile app and website. Starbucks times its content according to the event. Every small event right from the summer vacations to the first day of school gets noticed at Starbucks. The company knows that these events are more relevant at a particular point in time than their standard marketing campaigns. The company keeps the customers informed through its educational blogs and also runs contests which are marketed through all the digital media channels. Starbucks sends personalized messages to its customers as a part of its marketing strategy and this tends to make the customer feel really special. For e.g., a tagline like ‘Tweet a Coffee’ definitely motivates a customer to share and like their social media page.
Café Coffee Day
Cafe Coffee Day Content Marketing
Every coffee loving customer would easily recall these popular taglines ‘A lot can happen over coffee’ or ‘What’s your coffee mood?’. These taglines immediately remind you of the popular coffee brand ‘Café Coffee Day’. Like Starbucks Café Coffee Day also markets its products according to the events. The content on social media channels and other promotional platforms is created according to the event. Café Coffee Day makes extensive use of social media channels also to market its content. More than 5 million people follow Café Coffee Day on social media and the company promotes its events and products with the help of quality content on these platforms. The company has definitely created a space for itself in the coffee market and the customers look forward to their creative taglines published on various digital media platforms.
Content marketing is an important part of digital marketing and every organization must understand the importance of maintaining the right balance between the budget for content creation and the budget for marketing the content. The quality of content is of utmost importance and the content should be distributed through the right channels to reach the expected results.