Social Media marketing is one of the best tools for Digital marketing, as according to a report by Switch, 59% of people were on social media by April,2022. This tool owes its success to the wide audience base it holds and to its power to influence people through various available mediums. In contemporary times no company across the world can ignore social media, as it helps the company in maintaining and managing a loyal customer base through relationship building. Customer Trust and Loyalty are the two most important factors when it comes to managing a successful organization. The dilemma of a modern organization starts with the presence of large number of social media platforms, which actually makes it a difficult task for them to decide ‘What will work and what will not?’
Here are some of the top social media analytics for 2023, from Hootsuite and these trends can help you in making the right decision for your Social Media Strategy.
Tik Tok will take over the world
BeReal is the only app that will matter in the year 2023
Reels will be important in 2023 also
LinkedIn will go beyond being only a job search platform
Hashtags will be replaced by SEO
Social Video will have close captioning as default
Social e- Commerce will boom and flourish
Millennial co- workers will have to be asked to stop using GIFs
Billionaires will purchase more social networks
User Generated Content will be defined by Gen Z
Social Media Trends 2023
Let’s take a deeper dive into the relevant social media analytics
Tik Tok will take over the world
When it comes to innovation in social media, Tik Tok tops the chart. Tik Tok’s innovative video format has been an inspiration for Instagram’s reels and YouTube Shorts. New features released by Tik Tok this year include:
Tik Tok Now (BeReal Clone)
Search Ads (Google Search Ads Clone)
These new features along with its partnership with Linktree, Shopify, and WooCommerce, and rumors about the podcast are enough to make it the most desirable social media platform of 2023. According to Hootsuite, last year Tik Tok had a wide user base of (1.023) billion active users and it turned out to be the number one app with regards to average time spent (users spend 95 minutes per day on Tik Tok).
The Digital marketing department of a company can use this information to create a digital strategy that involves Tik Tok. You can start with an official Tik Tok account and make use of various new features to promote your products and services.
BeReal is the only new app that will matter in 2023
BeReal is a brand that stands free for all the users till now, and this app allows you to upload a back-and -front picture in less than two minutes. These pictures are then shared across the entire platform at random. According to Hootsuite BeReal has been uploaded roughly 29.5 million times. There is limit of 500 users for the app, and this makes it a difficult app to be used for business. Despite this fact many brands like Chipotle and Cosmetics are making use of the tool as a part of their digital marketing strategy. This app caters to the younger generation, where the users are not being forced to buy anything on the site and the content that is posted is ‘Actually Real’. Digital Marketing department should get involved in familiarizing itself with the platform and wait till the app gets into providing real business opportunities for its customers.
Reels will be important in 2023 also
Reels are a fun and interesting way to express yourself on the social media platforms and this led to the boom in Instagram Business. Reels grew by 220 million users between July and October last year, and Instagram has an unbeatable flow of 1.5 billion daily active users. Just imagine the power of making Reels for your business. Youngsters in the age group (18- 24 years) are the biggest users of Instagram as a platform and no wonder big brands like Adidas and Coco Cola are using this social media platform to promote their products and services to the target audience. Just make a short video and share it across all the major social media platforms: YouTube Shorts, Tik Tok, Instagram, and Amazon Video Shorts.
Linked will go beyond being only a job search platform
LinkedIn is trying to build customer loyalty and trust through its active involvement in sending personalized feed to its users. You might have received a mail or a LinkedIn message from the Linked team recently, asking you to give your opinion on the conversations that suit your tastes and preferences. They are trying to actively involve the users in current LinkedIn conversations, and this will definitely increase the engagement rate of the platform. Linked has invested $25 million in a Creator Fund, and the creators involved were paid $15000 each to share content, spark communications and build a successful LinkedIn community. LinkedIn Audio Events, podcast network, carousels and reaction buttons were the latest addition to the suite. Companies can use this opportunity to create content that is specific for LinkedIn and the focus should be on making the content more focused towards Thought Leadership. Try to personalize the content according to the business you are in and focus on building more engagement with the users on the platform through some funny or light posts on a regular basis.
Hash Tags will be replaced by SEO
The reasons why companies like to promote their products or services on social media platforms is that users of every age group are using social media to conduct research on brands. This is where Content marketing has gained relevant importance, as the quality of content you post on the social media platform creates the required image for you. According to Google’s Internal Research, 40% of the users in the age group 18- 24 years are now using social media platforms as their primary search partner. Hootsuite has stated that keyword optimized captions instead of hashtags doubled the engagement rate and increased reach by 30%. This means that companies should focus on using keyword research as a part of their Social Media Strategy. Find the right content that the users are searching for and post or promote accordingly.
Social Video will have Close Captioning as Default
Around 85% of the social media videos are watched without a sound. The reasons for this are watching a video in public places or in an office. Study reveals that viewers are 80% more likely to watch a video with captions to completion. Social media strategy for this would include adding cations to long and short videos, and adding keywords to the captions to make the videos rank higher in search engine results.
Social e-commerce will boom and flourish
There are confusing signals from various sources regarding the success rate of Social e- commerce, but in the long run it is eventually going to be a success. Consumers have mixed feelings about buying from social media platforms, as some of them are not totally confident about the purchase they make through a social media platform. Despite this the estimate is existing customers would have spent $110 more on social media purchases in the last year. The companies can use this opportunity by providing easy returns and cancellations of orders. Companies with higher budgets should spend on shoppable Facebook and Instagram Ads.
Millennial co- workers will have to be asked to stop using GIFs
Giphy the search engine of GIF’s has declined in value by 200 million US Dollars, and this shows that they are going out of fashion. You should focus on using Stickers on your Instagram stories as that is there to stay for a while and also on creating less or more practical GIFs.
Billionaires will purchase more social networks
With Elon Musk taking over Twitter, there might be the start of a trend where more billionaires would like to invest in social media platforms. This is definitely because of the success of the social media platforms as a business platform for most organizations. This does not change your overall social media strategy, as your strategy revolves around your customers and this will not change in any way.
User Generated Content will be defined by Gen Z
Brands that believe in making a strong connection with their customers, focus on posting user generated content on their platforms. This builds loyalty and trust for the company. Some of the brands pay creators for creating such type of content and this content looks like organic user generated content.
Your Social media strategy for 2023 can revolve around these trends, but at the core of every strategy lies the customer. Any successful brand would look forward to using these strategies to build a successful community for its customers which will eventually build brand loyalty for the company.
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