Metaverse is a 3D virtual platform, and it can also be called as a replica of the real world in the 3D virtual world. Recently, Metaverse has been in the news, as a whole lot of organizations are trying to find new opportunities in the Metaverse space. Be it advertising or gaming, Metaverse is gaining huge popularity as the next gen asset and also as an experimental ground for bringing innovation in the digital marketing efforts practiced by the organizations.
Metaverse Platforms
What Exactly are Metaverse Platforms?
Metaverse platforms are 3D virtual worlds that have been created to enhance the work and play experience of the users. In a certain Metaverse Platform, the users come together on a virtual 3D platform, and there they can play, interact, and trade with each other. No wonder these Metaverse platforms are catching the attention of gaming industry, crypto industry, and the digital advertising industry.
Companies Entering Metaverse
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Metaverse platforms allow the users to create branded spaces, events, and assets. Companies like Sony PlayStation have already entered the Metaverse with the announcement of their upcoming VR headset, PSVR2 (PlayStation VR2). On the other hand, tech giants like Apple are planning to occupy space in this new gaming market with the implementation of their plan that focuses on the development and launch of Apple VR Headset and Apple AR Glasses. Google also has plans of entering the Metaverse space with ‘Google Metaverse’. Google has plans to make immersive computers that will talk with humans just like humans talk to other humans. Google has not given a clear picture of what Google Metaverse would be like in actuality, but the tech giant is definitely going to come up with something big in the space in the near future. Other companies that have already made use of the Metaverse space for their digital marketing efforts are Amazon, Adidas, Nike, Coco Cola, and many other well- known Fashion Brands of the world.
Which are the Best Metaverse Platforms for 2023?
Nvidia Corporation
Nvidia Corporation has developed a tool Nvidia Omniverse, which can build and operate Metaverse applications. It is a computing platform company which operates in Graphics, HPC and AI.
Voxels
Voxels is a user owned virtual world. It allows the users to buy land and also construct on it. They can also choose their Avatar for the virtual 3D world and customize it with wearables
Roblox Corp
Roblox is a popular virtual 3D platform that brings the users together to create, learn, explore, play and connect with each other. Roblox works on building tools and platform that can be used by the users to create their own imaginative, virtual world which can be brought to life. Any creator in the Roblox world can make a living across digital and physical goods and services. Creators can share their virtual worlds and can be a part of the Roblox community. Big fashion Brands like Gucci and Tommy Hilfiger are already making use of the Roblox Metaverse Platform for their digital advertising needs.
Sandbox
Sandbox is another community- driven platform, where the creators come together and monetize their Voxel Assets and Gaming experiences through the help of blockchain technology. The creators just have to imagine a game, and they can make and play it on Sandbox platform.
Amazon Com Inc
In September 2022, Amazon launched Amazon Metaworld in 5 cities across India. It is being called the future of experiential shopping. Customers who will visit the Amazon Metaworld will be asked to create their own Avatars, and then after wearing a VR headset they will enter the virtual lobby and wait for the other players to join. The players can collect coupons, play games, or become a musician after entering the Amazon 3D universe platform.
Rooom
Rooom has specialized offerings in the fields of enterprise virtual showrooms, 3D product presentations and virtual events, which are gaining popularity in the marketing segment. Marketing is one field that is making use of Metaverse platforms in a very innovative way.
So, Metaverse platforms are a new concept, but they are gaining access to all the industries right from fashion to gaming. Innovation in Metaverse will continue and it will help in the creation of better technologies for Metaverse.
