According to IBM, “Intelligent automation (IA), sometimes also called cognitive automation, is the use of automation technologies – artificial intelligence (AI), business process management (BPM), and robotic process automation (RPA) – to streamline and scale decision-making across organizations.” So, if as an organization you want to simplify processes and improve your operational efficiency by freeing up your resources, you can make use of intelligent automation.
Cognizant explains Intelligent automation as a process that combines Robotic process Automation (RPA) with advanced technologies like AI (Artificial Intelligence), Analytics, Optical Character Recognition (OCR), Intelligent Character Recognition (ICR), and process mining to create business processes that can think, learn and adapt on their own.
How can an organization successfully implement Intelligent Automation?
To make intelligent automation successful in an organization the IT department and other business functions must collaborate with each other. This is the first step in designing end-to-end business processes that can think, learn and adapt on their own. Also, these processes must be shared down the line so that they add the required value to the business
Intelligent Automation
What are the main Components of Intelligent Automation?
AI (Artificial Intelligence): This forms the base of intelligent automation. Machine Learning and complex algorithms are used to analyse various kinds of data to make predictions and informed decisions.
Business Process Management (BPM): It is used to create automated workflows to streamline the business processes of the organization. It also improves engagement and interactions across the organization.
Robotic Process Automation (RPA): It makes use of bots or software robots to complete the back-end tasks. RPA also makes use of AI to handle more complex tasks by using certain complex algorithms.
Examples of Intelligent Automation
Customer Service
Intelligent automation can be used to improve customer service experience for the customer. It can be used to gather data or information about the customers. It is also used to solve customer queries or for providing information about the latest features, products or services.
Human Resources
There are various routine or daily tasks in a HR department that can be automated to improve the efficiency of the department. These tasks include sending a welcome email, approving holidays or leaves, and sending automated alerts for certain tasks that need quick attention on behalf of the department.
Finance
Finance Department can make use of intelligent automation by configuring the system to gather customer data, fill in the data in the appropriate sheets from the filled forms, managing the data, and by sending automated emails to the customers.
Marketing
Marketing is one field that is making an extensive use of intelligent automation. Digital Marketing relies heavily on data about website traffic, CTR (Click through Rate), CPC (Cost Per Conversion), and ROI (return on Investment) for their respective marketing campaigns. Through intelligent automation the marketing department can make use of various tools to measure the effectiveness of their campaigns. They can send automated emails to many customers in one go and can analyze the data extracted from various sources for a successful result. It is also used for promotion and branding, as automated messages are sent to the customers to improve brand recall or to promote a particular new offer or product.
