Interesting Trends in Digital Marketing

Digital Marketing is evolving at a very fast pace. Looking at the way changes in technology are shaping the future of Digital marketing, companies would be busy trying to adapt themselves to this dynamic field for optimizing their spends and results.

How Fast is the Technology Changing?

Few years ago, uploading images for digital advertising was a big thing in digital Marketing. This trend moved on to uploading videos for better effects, and now the whole focus is on uploading short reels or short videos. 

Technology is changing the way user interacts with various platforms like Facebook or Instagram, and digital Marketers are not left with any other option, but to adapt themselves to the new technological change. 

The most difficult task in the whole process involves retaining the old processes of digital marketing along with using innovation as a technique to absorb the changes in technology.

Keeping the users engaged is one of the biggest challenges being faced by the Digital Marketing Industry. Digital Marketing today involves creating content that caters to the respective audience segment, marketing that content through various available channels, and finally measuring the ROI of the effort based on certain pre- decided performance metrics.

Innovative concepts like VR, Metaverse, and AI are going to be the big game changers for the industry, as they are changing the way products or services can be marketed. 

Courtesy- Market Business News

Let’s take a deep dive into the Latest Trends of the Digital Marketing Industry.

Metaverse

Metaverse is still a new concept, but it has become the talk of the Digital Marketing Industry. What is Metaverse? The word Metaverse was first used in the dystopian novel ‘Snow Crash’ in the year 1992, by the author Neal Stephenson. Since then, we have continuously been moving on to a whole new technology-oriented world, and now the human race is using this never-ending technological innovation process to enter the Metaverse space. In a Metaverse space you can perform your routine tasks on a Three-Dimensional Platform, and these tasks could be your simple daily tasks like work, play and shop. 

In a Metaverse space you have an Avatar who performs all your actions in the 3D virtual space. In the metaverse you can communicate with other members in the space, thereby forming a virtual community. Metaverse is being used for gaming, and companies like Nike, Adidas and Coco- Cola are actively using Metaverse technology to create a new market for themselves. E- Commerce is another industry that is making use of Metaverse technology to create a new revolution in the market. Amazon is already in the lead, and now Flipkart has entered the Metaverse world through its latest launch ‘Flipverse’. Flipverse will provide an immersive experience to the users through virtual shopping and virtual gaming. This is just the start and there will be many more joining the league by learning to adapt to the technologies needed for digital marketing through Metaverse.

AI or Artificial Intelligence

AI or Artificial Intelligence is a stream of computer science which involves the concept of building smart machines that have the capability to perform actions that require a certain level of human intelligence. Imagine a machine that can think like humans. It will definitely ease down the tough job of marketing in today’s tough competitive times where managing data is the key to success. 

AI in digital marketing involves machines that work in the background and gather user data to make digital marketing a success. Have you ever wondered why your smartphone, or your laptop keeps showing you ads of a certain product whenever you are surfing the net? It definitely is one of the products that you have looked for on the web. This happens because AI gathers the required user data about the user, when that particular user clicks for product information on ecommerce sites like Amazon or Flipkart. This data is used by the companies to target their potential customers. 

Not only does AI make predictions about the usage pattern of a user, but it also analyzes the performance of these digital marketing campaigns by using certain measurable performance metrics like CTR (Click Through Rate) or Conversion Rate etc. These metrics help the companies in measuring the ROI (Return on Investment) of their marketing efforts.

Content is King

Content Marketing is going to be the next big thing in Digital Marketing. In today’s times every company runs a blog to keep the consumers stay educated about the products or services offered by that company. The success of content marketing lies in making the kind of content that helps the company in achieving SMART goals. Content marketing increases traffic to the website, improves ranking on the search engines and helps improve customer interaction and engagement.

Short Reels

Video marketing in digital marketing arena has entered a new phase, short reels. This is the reason behind the success of social media platforms like Instagram. Instagram reels are 15 seconds reels where you can use various audio and creative effects to create a short video for sharing on various social media platforms. Companies like Apple are using Instagram reels to educate consumers about their products.

Social Media as a Shopping Platform

Companies are using social media pages like Facebook to advertise their product and services. Twitter is also being used by the companies to announce new product launches, events, and other consumer related news.

Influencer Marketing

Companies are using influencer marketing as a tool to target consumers who follow a certain influencer. Influencers are people who have a large fan following on various social media platforms like Twitter or Facebook. 

Adidas used influencer marketing on Instagram to reach out to the younger audience. Instagram is a tool that is mostly used by youngsters, so it turned out to be an apt tool for marketing their products to the younger generation. Influencer marketing helps the brands in establishing trust with the customers.

Voice Search Optimization

If a company needs to cater to the younger generation, then it has to go for voice search optimization. You would be surprised to know that 55% of teenagers use voice search daily. This data was found through research conducted by Review42 on voice search. Smart speakers like Amazon Alexa have made it easier for consumers to adapt themselves to voice search, and it has become extremely important for companies to follow the lead. This is definitely going to create enormous profits for companies catering to younger generation customers.

Digital Marketing space is becoming more and more dynamic with the introduction of continuous changes in technology. To be successful in such a dynamic environment an organization will have to learn to adapt faster to the changes to achieve the desired results.