Digital media is growing at a very fast pace, and its adoption by the users is also increasing at a very fast rate. This has made digital media an important tool for creating a robust marketing strategy that can focus on delivering the required results to the organization.
Facts About Digital Media
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Let’s take a deeper dive into the way digital media has progressed in the year 2022 according to some amazing data facts given in the Digital Report by Hootsuite.
The age group for which the data has been given ranges from 16- 64 years and it captures the global perspective for digital media.
Unique Mobile phone users globally increased to 5.48%, which is a whopping 68.6% of the total world population. Global internet users and Active Social Media Users were 63.5% and 59.3% of the population respectively in the year 2022.
This actually demonstrates the growing power of smartphone devices, internet and social media for digital advertising. This power can be used by the organizations to promote and position their products and services in the market through various digital media options like Facebook, LinkedIn, Instagram, email marketing, mobile advertising and others.
Average amount of time spent by internet users in the age group (16- 64) with media has increased considerably. The average amount of time each day spent by users watching television (broadcast and streaming) has gone up by 2%, using social media has gone up by 0.7%, and reading press media (online and physical print) has gone up by 3.2%.
This data reveals that companies need to create effective digital strategies to catch the attention of the users. Content creation is a major digital tool that needs a perfect strategy in place in order to take advantage of this new digital era in place. Creating and marketing quality and unique content is the key to success. Organizations should understand that consumers of today have the access and the urge to extract reasonable information from various sources, and only good quality content with accurate and correct information will get the required attention from the consumers.
Internet adoption rate is 99% of the total population in countries like Denmark, Ireland, Saudi Arabia, and U.A.E., and is rapidly increasing across other territories.
This data shows the power of internet, and the fact can be used to create a marketing strategy that focuses more on digital marketing efforts. More and more strategic content should be created for the various social media platforms and alternatively blog posts of the companies should focus on providing more relevant information to its customers. Mobile advertising can be used to target the required prospective customers and the required data for that can be collected through various AI (Artificial Intelligence) and Machine Learning (ML) tools.
Around 58% of the users aged 16- 64 use the internet for finding relevant information.
This means organizations should focus on providing more and more relevant information through the web to its prospective customers. Information which is easy to access has more value for the customers. This could involve an organization’s strategy around announcing new product launches, creating awareness for a new product or service or creating a niche market segment through its digital advertising or promotional efforts.
Mobile phone’s share of daily internet has increased considerably in countries like India (60.5%), Indonesia 960.5%) and Thailand (61.2%).
This data proves Google’s focus on providing good mobile phone friendly pages for its search engine results. Google gives priority to pages that have good mobile phone speed and usability.
According to SEMRUSH report google.com is the most visited website by the users in the year 2022 making it is the website with the highest traffic received in a particular time frame.
This data makes Google a synonym for ‘search’. Organizations all across the world are making use of Google Ads platform for their SEM (search engine marketing efforts). A mix of good SEO (search engine optimization) and SEM strategy would lead to higher rankings in Google Search Engine Results.
For countries like India and Indonesia, the amount of time spent using social media as a percentage of the total time spent using the internet is 41.5% and 40.6% respectively.
This data shows the increasing power of social media. Companies like Adidas and Coco Cola are already using Instagram Reels as a digital marketing tool to promote their products to the target market. The actual power of social media lies in the huge amount of customer database associated with it. Any kind of product or service can be launched and promoted on a social media webpage and the beauty of the whole process lies in the instant connect it provides with the customers, that in turn leads to instant feedback received for any new initiative by the organization.
Another astonishing fact is that 30% of the internet users on the internet use social media platforms to find content (articles, videos).
This is where various content creation tools and platforms, and YouTube videos and Instagram Reels come into picture. Organizations need to focus on providing a mix of text, video and graphics as quality content for the customers. Videos and graphics have more appeal, and most customers search for videos that can make their task of understanding the content easier and more relevant.
The popularity rank for various social media platforms on the basis of global active users (in millions) goes in the following order:
Facebook- 2934
YouTube- 2515
WhatsApp- 2000
Instagram- 1386
In India 53.8% and in the U.S.A. 39.5% of internet users aged 16- 64 years visit social media platforms to learn about brands and see their content.
 This data defines the power of Facebook as the most popular social media platform. No wonder Facebook advertising has gained a huge popularity, as one single ad placed on the platform has the capability to reach maximum number of consumers who belong to the target audience segment. Organizations of today work hard on managing and updating their social media pages on a regular basis with relevant and quality posts, as the consumers try to find such information on these social media pages.
31.4% of females and 24.3% of males in the age group (16- 24 years) using the internet reveal that following influencers is the main reason for using social media.
This data clarifies the importance of influencer marketing. In contemporary times influencer marketing is an important part of any digital marketing strategy. Amazon used YouTube influencers to promote their brand ‘Audible’. They used various influencers from gaming, style and entertainment category and generated more than 83 million views through their campaign.
The data on digital media shows that social media platforms, content marketing, influencer marketing and mobile advertising are gaining huge popularity as digital marketing tools. An organization can use all these tools to create a digital marketing strategy that can help in the successful achievement of desired results.
