Searching for the right keywords that would rank your webpage higher in Google search results is a cumbersome task. The point to be noted here is that your SEO efforts comprise of a sum total of all your efforts like content creation, content marketing, keyword research and keyword use for a particular webpage. All these things are corelated and you cannot separate one from the other for achieving a higher rank in Search Engine Results Pages (SERP).
Keyword Tools
What is Keyword Research?
Why do we need to search for the right keywords? Most of the times we realize that despite creating good and quality content, Google is not ranking our webpages in the top 3 or 4 search results for a particular keyword. Why does it happen? It is because we are not writing with a focus on the keywords that are being searched on Google and this actually refers to the use of right keywords for SEO purpose. For e.g. If you are writing an article on ‘phones under 20000’ then you have to use a ‘Keyword Tool’ to find the exact keyword that has a higher search volume, and this will help you to focus your content on that particular keyword. If you will look for the right keywords for phones under 20000, you will find that the keyword ‘best phone under 20000’ has a higher search volume than the keyword ‘phones under 20000’. So, doing this exercise before jumping into writing helps your content to rank higher in Google search results, as now you are writing what people are actually looking for on the web.
Features of a Good Keyword Tool
A good keyword tool gives you accurate and all the required data for creating the right SEO strategy. It should pull data from reliable sources like Google Search console and Google Analytics and should have an easy-to-use interface. The keyword tool must come with free options as well as the paid ones that are needed for upgrade, but the free features of the keyword tool must be capable of giving you enough basic information for making a strategy for SEO. Based on these given features these keyword tools have been identified for a detailed analysis:
Google Keyword Planner
Semrush
Moz Keyword Explorer
Keyword Surfer
Keyword Tool
Free Keyword Tools That Ease Your Task of Finding the Right Keywords for SEO Purpose
Google Keyword Planner
One of the best free keyword research tools for PPC or paid keywords is Google Keyword planner and its USP is defined by its features like simplicity to use, data for average monthly searches, and year on year change data availability for a particular keyword. You can also filter the data on Google keyword planner with the help of parameters like brand or non- brand etc. The tool is free to use and does not require you to opt for any upgrades. The other feature on Google keyword planner tool is that apart from giving you data on search volume a fndorecasting, it also gives you the option for performing ‘exploratory research and discovery’. Google keyword planner tool can also be used to find keywords for managing the organic traffic coming to the website through SEO efforts. It is a completely free-to-use keyword tool.
Go to Google Keyword Planner
Semrush
If you wish to dig deeper into keyword analysis with the help of a keyword research tool, then Semrush is the right choice for you. Semrush offers various features like Keyword magic tool where you can discover the top-ranking keywords for your website, and it also helps you in identifying the gaps in your SEO strategy with the help of competitive keyword gap analysis. Semrush offers a very wide range of keyword research tools, and this helps you in finding standard organic traffic and search volume data along with detailed content- driven keyword research. Semrush also helps you in finding the competitive position of the keywords on your website and you can also look at the change in position of the keywords for creating the right SEO strategy for website optimization.
The best part about the Semrush is the availability of SEO content template tool, which helps you to create the right balance in your content while you are writing by automatically creating a content brief and also by optimizing it. Semrush grades your content for readability, SEO, tone of voice etc. and this helps you to create the right content for SEO purpose.
The free plan in Semrush includes up to 10 analytics reports per day and 10 tracked keywords, but if you want access to the full features of Semrush then you can opt for any paid plan according to your need. Paid plans for Semrush start with $119 per month.
Click Here to view all the paid plans for Semrush.
Go to Semrush
Moz Keyword Explorer
Moz keyword explorer is an excellent keyword tool, as it helps you to analyze keywords by search volume, generate and save keyword lists, export your data for future reference, find keywords in question format, sort by predictive keyword metrics, and review SERP details by words. So, if you are new to digital marketing and are looking for a tool that is easy to use and is also capable of giving you every required information for SEO purpose in detail then Moz keyword explorer is the right keyword tool for you. The best part about Moz is that like Google Keyword Planner tool it gives you a list of similar keywords for SEO and along with that it also gives you ‘Priority Score’ for keywords. This helps you in analyzing whether a certain keyword is worth chasing or not.
Moz Keyword Explorer is free to use for up to 10 queries related to 10 tools for one particular month and this includes up to 1000 keyword suggestions and SERP analyses for every query you place on the tool. MOz Pro plans start with $99 for 150 queries per month, but if you want full access to the features on Moz keyword explorer then you may Click here for further details on the paid plans.
Keyword Surfer
Keyword Surfer is a free keyword research tool in the form of Google Chrome extension and with the help of Keyword Surfer tool you can see keyword suggestions directly in the SERP. With the help of this keyword tool, you can strengthen your SERP results with the data based on your search query. You have to first install the tool and then it will automatically show you keyword suggestions in a panel on the right side of your SERP. It gives you information on related keywords, percentage of overlap of the suggested keywords with the original query and the search volume of the given keywords. These keywords can be saved by the user to a dashboard which is called ‘Collection’ and the data can be downloaded in the CSV file format for use.
Keyword Surfer tool is completely free to use like Google keyword planner.
Go to Keyword Surfer Tool.
Keyword Tool
This tool is amazing as it uses autocomplete data from various search engines and sites: Google, Bing, YouTube, Amazon and Play Store. It helps you in finding long tail keywords, products and hashtags. Google keyword planner is the most popular keyword research tool, and it does not give you any data on long-tail keywords, but Keyword tool helps you in finding that data. You just have to select the country and the search engine and enter your seed keyword to collect the required data for SEO purpose. You can select all the keywords you want and can click on export to download them with the help of a CSV or Excel file.
Keyword Tool is free to use for up to 750 suggestions for every seed keyword searched on the platform. If you need more data, then you have to sign-up for a Pro account at $69 per month.
Go to Keyword Tool.
Keyword tools can be used to design the right SEO strategy and these free tools offer you the relevant data for doing so. You can use these tools to rank higher in Google Search rankings and improve traffic to your website.
