Google Search with its SERP has made it very clear to the website owners and publishers that there is no SEO without the right keyword in place. Your keyword is what you call the ‘focus key phrase’ in Yoast. Most of the people with a background in Search Engine Optimization or SEO would know that a keyword is not necessarily a single word. A keyword could be a phrase also and this is what people enter on Google Search, Yahoo, YouTube or Bing to get the information or results they want. So, your keyword could either be a long tail keyword or a short phrase, but what separates them is their level of competitiveness. A keyword could either be competitive or non-competitive. Competitiveness level of the keywords helps you understand the way to get Google to deliver the right kind of traffic to your website.
How to Define Your Keyword Strategy?
Once you have understood what a keyword is, you would want to use that knowledge across your website for improved traffic from Google.
Steps for Creating a Keyword Strategy for Your Website
List Your Products, Services and Industry
This is the most important step while defining your keyword strategy, as it helps you understand in detail about your business and the industry you cater to. Also, you get a clear understanding of what are the overall services or products provides by you as a business to your customers. To understand this thoroughly, you can ask yourself three major questions:
- What do you sell?
- Where do you sell it?
- How do you sell it?
- What makes your product better than the competitors or what is the USP of your product or service?
So, if you are a Women’s Readymade Garments Retailer, your answers would be:
- Women’s Fashion, Ethnic Clothes.
- Delhi, but we ship it anywhere in India.
- People can purchase directly from the shop, or we can ship it to them anywhere within India.
- We accept all kinds of payment options card or cash.
- We get selective designs from popular designers
Now, this creates a list of keywords like Women’s fashion, Women’s ethnic wear or Women’s ethnic wear Delhi for your business.
Use Keyword Search Tools like the Google Keyword Tool
Once you understand what your basic business is, you need to find out how people search for your business. The best tool for this is Google Keyword Planner and it is completely free to use. You will get something like this on the Google keyword planner, and the tool will also provide you with keywords that are similar to the one you had entered in the search bar.
So, this was the results when we entered the keyword Women’s Fashion, and the screen shows the average monthly searches and the respective competition for the keyword.
If you will scroll down, you will find a set of related keywords to your search query and from here you can choose the one with high average monthly searches coupled with either medium or low competition.
Finally, you have all the relevant keywords that will help the customers find you through Google Search. The good news is most websites today will run off what’s called a content management system like Drupal, WordPress and Joomla. These systems are very compliant in how they work to maximize your chances of Google indexing your keywords.
Understanding Where Google will Search for the Relevant Keywords on Your Website
Google will search for relevant keywords on your website in your Page Titles, H1 Tags, URLs, Alt Tags, and your Content.
Defining your keyword strategy is important to rank higher in SERP, as utilizing the right keywords is the first thing to do if you wish to have a proper SEO strategy in place. However, we must not forget the fact that Content is King, so using these keywords in a creative and unique way is also important to have a strong organic presence on the web.
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