Website design decides the UX of your website and also the way the consumer interacts with your website. A contemporary website design is judged on the basis of two important factors: its ease of use and the kind of functionality it delivers to the users. Traditional websites had a static design, but those times were less complicated, and a simple website design served the purpose of making sales, getting sales leads and providing relevant information to the customers. In the contemporary times a website design needs to be dynamic, and it should be easy to update, an any kind of update should not need too much of technical expertise. This is how WordPress became the first choice of bloggers, as they could easily create a dynamic website design with WordPress with a limited technical knowledge at hand.
Why Do you Need a Dynamic but Easy to Understand Website Design?
A dynamic website is a site that has the capability to generate pages in real time and also adjust to dynamic characteristics such as screen size and device type. So, now you know why you need a dynamic website, as without it you would not be able to reach out to your complete target audience. Also, the main reason behind having a dynamic website is its easy customization features, which allow you to be easily indexed by Google. A good website design offers excellent UX to the visitors, as it helps them in navigating though the website with ease.
What factors Help You Understand Whether You Really Need to Redesign your website?
- You need to check whether your website is capable of tracking data with the help of tools like Google Analytics.
- Can you update your website easily, or you always need an expert technician for updating your website?
- Are you getting enough leads through your website?
- Can people find your website easily?
- Do you know why people come to your website?
If any of the above or more of these factors are missing, then you need to redesign your website.
What Factors Need to be Considered Before Moving Ahead with the Redesign Process of a Website?
Redesigning a website is not an easy task and that’s the main reason why so many website owners keep delaying the decision. There are some technical asset checks that you need to do before you start with the redesigning process of your website:
- Determine the number of pages you have on your website.
- Find out which pages are more powerful/popular on your website.
- Calculate the number of inbound links on your website.
- Analyze the relevancy of these links.
- Find the most powerful inbound links.
- Determine the ranking keywords for your website for SEO purpose.
- Understand the most relevant keywords.
The main objective behind this whole exercise is to understand where your website stands in terms of SEO. Google Analytics and Google Search Console are the best tools to understand these points, but if you don’t have access to these tools, then you can hire someone to do an SEO audit for your website. This SEO professional will help you understand these metrics and put every metric in place for measurement.
Choose a Content Management System that Suits your Needs
Website redesign requires identifying a suitable content management system that matches the needs of your organization, and the products and services offered by you. According to Forbes WordPress, Wix, Drupal, Joomla and WordPress.org are some of the best Content Management Systems in India in the year 2024. Wix has been rated as best overall by Forbes, and WordPress.com is for companies with tight budgets and this includes bloggers also who need an affordable CMS for pursuing their writing passion. Drupal is considered to be good for enterprises, but again the choice of CMS is entirely dependent on the kind of services offered by the company. Any CMS that a company chooses for website redesign should include SEO services that would definitely help the website content to rank higher in search engines.
Some Important Factors to Consider While Choosing a CMS
- Can I update the website myself without calling anyone?
- If I update it in one place, does it update everywhere on the website?
- Is there a mobile version of the site?
- Is it being indexed by Google?
If you find out that the CMS you are considering does not satisfy any of the mentioned queries, then you should not consider that CMS as an option.
Important Points to Keep in Mind While Redesigning Your Website
- Keep the Homepage of your website simple.
- Make the Website easy to navigate.
- Keep the use of sound or music to minimum.
- Try to keep a global domain name that could be something like yourdomain.com.
- Use relevant keywords in the content to make your website SEO friendly.
- Display Links to your social media page and the icons should be visible to the visitors.
- Keep your site updated and post content regularly as News/Blogs.
- Create and publish original content that improves Search Engine Rankings.
- Measure and Evaluate on a regular basis.
Redesigning a website is a big decision and no one would want to repeat the mistakes that they did the first time. A good user-friendly website is a sure shot way to establish brand image and get relevant organic traffic from the right target audience.
Also Read:
Role of AI in Advertising for Improved Performance (dressyourimage.com)
How to Use AI in SEO for Improved Results- Applications (dressyourimage.com)
