Social media handles have become important from a strategic point of view in contemporary times. Any business which wants to connect, share, and engage with their audience needs to use the powerful Instagram tool to achieve its objectives. According to Statista till January 2023, Instagram had achieved a user base of 2 billion monthly active Instagram users, and India ranked out as the country with maximum number of Instagram users (229.55 million) in the year 2023. So, which business wouldn’t want to explore and utilize the power of such an influential social media handle like Instagram for reaching out to a wider base of audience. Here you can explore various options and best practices to get more Instagram followers for free for your business and social needs.
How to Get More Instagram Followers?
Create Your Instagram Strategy
You need to first create an Instagram strategy for your business and your Instagram strategy could be a part of your bigger social media strategy. The best strategy is to connect your overall business strategy with your Instagram strategy. You might want to accomplish certain objectives like increasing brand awareness, driving more traffic to your website or achieving more impressions for your creative posts, and your Instagram strategy should align well with your business objectives to make it work for your business.
Analyze and Define Your Target Audience
Once you have identified your Instagram strategy, you can work on defining your target audience. You cannot target each and every user for your business, and defining the target audience will ease down your task of creating content for your Instagram page. You should ask certain questions like who my users are, why do they use Instagram, what is the time and frequency of their Instagram use etc. This will help you in creating content that will connect directly with your audience.
Use an Instagram Business Profile
You should use a professional Instagram account to reach put to your audience on Instagram. A professional business account gives you access to all the data about how your posts are performing, who are your target audience, discovery metrics and more. You can also use your Instagram business account to advertise and promote on Instagram to reach a wider audience base for your business needs.
Use Creativity to Reach Out to Your Audience
You can take tips from the creator community on the Instagram to create the kind of content your audience is looking for. Creativity sparks excitement in the audience and it is the best way to gain a loyal pool of followers on Instagram.
Take Out Time to Build Deeper Connections with Your Followers on the Topics that Matter Most to You
Your followers are your greatest asset on Instagram, and it is really necessary for you connect with your fans on a regular basis on the topics that are important for you or your business. This will help you to build a relationship and allow you to experience and share some important moments together.
Use Instagram Stories to Show Your Real Self
You can use Instagram to make the people know the real you. Instagram Stories are a perfect way to show people what you or your organization stands for. You can use your creativity to create stories that will help people to connect with you and understand you or your business, and this is a great way to gain free followers on Instagram.
Create a Calendar and Roll Out Content on a Regular Basis
You need to create an Instagram strategy, where you can plan when and at what time of the day you need to roll out your content. You should capture the required data about your audience and should understand at what time of the day they are most active or at what time of the day your posts get more engagement. This will help you to plan and schedule your posts according to the needs of the customer and will increase engagement and fan following at the same time.
Make Use of Keywords to Appear on Google Search
Keywords are an important element of Search Engine Optimization (SEO) and using the right keywords for your Instagram username and your content will help the users to find you easily on Instagram. You can use your brand name with a little variation if you want people to search for you through your brand name.
Instagram has gained enough importance as a social media handle in recent times. You can make use these quick strategies to get more Instagram followers for free in a simple manner.
