Have you ever wondered why a product speaks for itself? It almost looks like as if it is telling you what to expect from it …
Product Positioning and Perceptual Mapping- Quest for the Right Strategy

Learn about SEO, SEM, Digital Marketing and Strategic Marketing.
Have you ever wondered why a product speaks for itself? It almost looks like as if it is telling you what to expect from it …
Social Media marketing is one of the best tools for Digital marketing, as according to a report by Switch, 59% of people were on social …
Strategy making and development is not just the task of top management, instead middle and lower-level managers need to take an active part in the …
Without a strategy an organization is a ship without a rudder, Competitive going around in circles. It’s like a tramp; it has no place to …
Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ ” —Mary Kay Ash …
“Strategy isn’t something you can nail together in slapdash fashion by sitting around a conference table.”- Terry Haller A company’s competitive strategy deals with the …
Brand marketing involves a long-term planning to increase a brand’s visibility. Brand marketing continuously evolves with time, as the strategy involves managing the change in …
Marketing has changed a lot over the years. The only thing that matters in marketing is the customer, and all the strategies in Marketing revolve …
Blue ocean strategy is different from red ocean strategy, as it focuses on creating new boundaries for any business. Red oceans symbolize the existing marketplace …
The web we use today is most commonly known as the World Wide Web. It is a centralized platform that enables use of the internet …