Digital media is growing at a very fast pace, and its adoption by the users is also increasing at a very fast rate. This has …
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What is Digital Advertising? SEM, Social Media Marketing and Email Marketing for Better ROI
Internet gradually became the norm for most of the consumers over the world and with the adoption of digital platforms various digital advertising platforms gained …
Niche Marketing- A Successful Strategy for the Specialized Market Segment
“The real question isn’t how well you’re doing today against your own history, but how you’re doing against your competitors.” —Donald Kress What is a …
Make Use of These SEO Techniques for Your Website
SEO is an important tool for digital marketing, and all of us who run a website know and understand its importance. The dilemma for most …
Diversification Strategies- Redefining the Quest for the Right Strategy
A profitable organization does not consider diversification as a relevant strategy until and unless it sees a declining trend in business growth due to factors …
How to Use Market Penetration Strategy? Understanding Market Development and Product Development Strategies
Market penetration, market development and product development strategies are sometimes referred to as Intensive Strategies, as they require intensive efforts on behalf of the organization …
Product Positioning and Perceptual Mapping- Quest for the Right Strategy
Have you ever wondered why a product speaks for itself? It almost looks like as if it is telling you what to expect from it …
Social Media Analytics to Watch Out for in 2023
Social Media marketing is one of the best tools for Digital marketing, as according to a report by Switch, 59% of people were on social …
Levels of Strategies Within the Organization- Choosing the Right Strategy
Strategy making and development is not just the task of top management, instead middle and lower-level managers need to take an active part in the …
What is Strategic Management? Strategic Management Process for Competitive Advantage
Without a strategy an organization is a ship without a rudder, Competitive going around in circles. It’s like a tramp; it has no place to …