According to IBM, “Intelligent automation (IA), sometimes also called cognitive automation, is the use of automation technologies – artificial intelligence (AI), business process management (BPM), and …
Intelligent Automation and its Examples
Learn about SEO, SEM, Digital Marketing and Strategic Marketing.
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Shifting the Strategic Focus for Success -Blue Ocean Strategy
According to the book Blue Ocean Strategy finding an opportunity in the blue ocean makes a company shift its strategic focus from customers to non- …
Metaverse- The New Technology
Metaverse Defined Have you watched the movie Avatar? The movie was a tremendous hit and is definitely known as one of the best-known profitable movies …
Blue Ocean Strategy- The Right way to Succeed in Competitive Times
Can a company create a blue ocean for itself in an already highly competitive market? What are the possibilities of creating a blue ocean in …
Advertising Technology- The Future of Digital Marketing
If you can’t measure it, you can’t manage it. – Peter Drucker Imagine a world without Google, Facebook, Twitter or Instagram. You must surely be …
Interesting Trends in Digital Marketing
Digital Marketing is evolving at a very fast pace. Looking at the way changes in technology are shaping the future of Digital marketing, companies would …
Make your Strengths work for You
The technique of management by differentiation is one of the most amazing techniques that has been elaborated by ‘Jack Welch’ in his book ‘Winning‘. What is Differentiation? …