Affiliate Marketing and Types of Affiliates/ Popular Affiliate Marketing Websites

In Affiliate Marketing a digital publisher and an advertiser interact with each other. The practice involves a process where a digital publisher uses his website as an asset to promote the products or offerings of an online retailer. The digital publisher earns a commission during the whole process and the commission is based on the sales or leads generated through that particular advertising effort for the online retailer.

The metric used to measure the payment is known as CPA, which is also known as Cost- Per- Action. Here the action could involve any advertising goal that is set by the retailer. The various advertising goals could be lead generation, sales, or downloading an app or anything else that is measurable.

Affiliate Marketing

What Factors are used to Set the CPA Rate

Flat Rate

In Flat Rate, a fixed rate is paid which generally involves fixed actions like filling up a certain registration form.

Revenue Share

If an online retailer sells products or services at different prices according to the type of product or services selected by the customer, then revenue sharing model is the most appropriate model for that online retailer. In revenue sharing model the prices of the items that are purchased by the customers are tracked and based on the collected information, a percentage of that price is paid to the affiliate.

Types of Affiliates

There are different types of affiliates in Affiliate Marketing. The kind of affiliate that would be suitable for a business depends on the value, volume and reach provided by that affiliate for that particular industry or business.

Let’s take a deeper look into the types of affiliates for affiliate marketing:

Reward Sites

This kind of affiliate marketing is very helpful for businesses that need to improve their strategic positioning in the market. The popularity of Reward sites as an affiliate is driven by the increase in the number of online shoppers in the market. Such affiliates help in increasing sales by rewarding its members through a share of the commission that it gets from the advertiser.

Content Sites and Blog Websites

This is considered to be one of the most popular affiliates in Affiliate Marketing. Content writers and bloggers use various tools like images, videos, and quality content to promote their website. Such websites turn out to be a good affiliate, as they help in getting new customers for the business. This kind of affiliate might not be high-volume drivers, but they have the capability to help in the improvement of the SEO efforts of a business. Sometimes people are not looking for a product or service, but on the other hand they are looking for some information which is related to that product or service. Affiliate marketing through blog and content sites helps in getting the attention of such new audience towards the advertised product or service.

Email

Sometimes brands make use of email as a platform for affiliate marketing. An email affiliate works by sending emails to its own exclusive database on behalf of a particular brand in order to promote its products or services.

Voucher and Deal Sites

Voucher and Deal Sites provide the customers who visit their site with coupons that can be redeemed on their purchase of a certain product or service. They usually promote deals on the company’s website which also increases exposure on the site.

PPC Affiliate

PPC Affiliate is definitely the best-known Affiliate Marketing platform. Here the advertiser uses the marketing platform to drive traffic to a custom-built landing page by bidding on relevant keywords. They usually work on the basis of CPA (Cost Per Action).

Some other types of affiliates are Retargeting Affiliates, Social Affiliates, and Comparison Websites.

Popular Affiliate Marketing Websites for PPC

The most popular affiliate is PPC and there are various popular affiliate programs for the PPC Affiliate Marketing Platform.

AdSense

Undoubtedly, one of the most popular PPC Affiliate Program, and definitely one of the most difficult ones to get approved for. AdSense works on RPM (Rate Per Mille), which means the amount of money that can be earned from 1000 visitors). The best part of the program is that there are no traffic requirements to qualify for the program. Google is the leader in this program because of their successful YouTube AdSense Program. This program works best for new website owners.

To Register for the Program Visit: Google AdSense – Earn Money from Website Monetization

Ezoic

This program started in 2010, and since then it has come a long way. With this program you can earn up to $15 per 1000 visitors.  Ezoic uses Machine Learning to optimize the placement of ads on your website. Traffic requirements include a minimum of 10,000 unique visitors per month.

To Register for Ezoic Visit: Get Started With Ezoic

Ad Thrive

This affiliate program comes with 20% RPM guarantee. You should have at least 100,000 unique visitors per month in order to qualify for this program.

To Register for Ad Thrive Visit: Ad Management and Optimization for the World’s Best Content Creators (adthrive.com)

Media Net

The traffic requirement for Media Net includes a minimum of 50,000 unique visitors per month. They have an RPM of $30 and they are very selective about the publishers they choose to work with.

To Register for Media Net Visit: Mediavine Application (google.com)

So, Affiliate Marketing has gained enough popularity in the recent times. It is a platform which brings digital publishers and the advertisers together, and that makes it an apt platform for creating a profitable relationship between both the involved parti